Online Advertising: Life by the New Rules<\/p>\n
The rules of the game in the online advertising market have changed significantly in recent years. Tightening the screws, new regulatory requirements, advertising fees, mandatory labeling, restrictions on promotion through certain platforms \u2014 all this has created an additional burden on businesses. The consequences of these changes are especially acute for small and medium-sized companies: expenses are growing, labor costs are increasing.<\/p>\n
SPIBA invites you to discuss how to work with online advertising in the new reality.<\/p>\n
We will understand the legal aspects, exchange practices and look at effective promotion strategies under restrictions.<\/p>\n
Speakers of the event:<\/p>\n
Ruzanna Akhobekova \u2014 Advisor of the practice in the field of IP, IT and telecommunications, Nextons<\/p>\n
Will tell you about the legal aspects: what you should know about the advertising fee, how to act under the new restrictions, what are the risks for business in case of non-compliance with the rules.<\/p>\n
Natalia Belkova \u2014 founder and head of the 4D Communications Agency<\/p>\n
Will share her experience in promoting brands in modern Russia: how media planning is changing, what tools and formats are becoming relevant, what role PR and alternative channels now play.<\/p>\n
Edward Gornostaev \u2014 executive director, JSC “KO “Lyubimy Kray”<\/p>\n
Who will benefit from it:<\/p>\n
Business representatives, marketers, PR specialists, advertising specialists, lawyers and everyone who works with online promotion.<\/p>\n
If you have questions for the speakers or topics that you would like to discuss at the meeting, send them in advance. We will try to include them in the program.<\/p>\n
Date:\u00a0September 18 of 2025, Thursday<\/strong><\/p>\n Venue:\u00a0Nextons office, Nevsky pr., 32-34, lit. A<\/strong><\/p>\n !This event is free for members of the association. For non-members or potential members of the association, the cost of the event is 6,000 rubles!<\/strong><\/p>\n","protected":false},"featured_media":13132,"template":"","type_access":[],"type_event":[36],"type_format":[],"class_list":["post-13131","events","type-events","status-publish","has-post-thumbnail","hentry","type_event-it"],"acf":[],"yoast_head":"\n