{"id":13829,"date":"2025-10-10T13:56:21","date_gmt":"2025-10-10T10:56:21","guid":{"rendered":"https:\/\/spiba.ru\/en\/?post_type=events&#038;p=13829"},"modified":"2025-10-31T10:33:56","modified_gmt":"2025-10-31T07:33:56","slug":"media-meeting-tools-for-building-business-reputation-in-the-modern-media-environment","status":"publish","type":"events","link":"https:\/\/spiba.ru\/en\/events\/media-meeting-tools-for-building-business-reputation-in-the-modern-media-environment\/","title":{"rendered":"Media meeting: Tools for building business reputation in the modern media environment"},"content":{"rendered":"<p>In the face of information overload, traditional promotion approaches are losing their effectiveness. In this situation, the value of business media is increasing, becoming a key element of companies&#8217; PR and GR strategies.<\/p>\n<p><strong>At the event, media industry experts will discuss:<\/strong><\/p>\n<p>\u2022 How to create an agenda that inspires trust among target audiences<\/p>\n<p>\u2022 How businesses can strengthen their reputation as thought leaders through regular content and special projects<\/p>\n<p>\u2022 What tools can help transform business objectives into engaging stories with measurable results<\/p>\n<p>\u2022 How to create an environment at events where business contacts develop into specific deals and contracts<\/p>\n<p><strong>Date:<\/strong>\u00a0October 28, 2025<\/p>\n<p><strong>Time:<\/strong>\u00a010:00 AM &#8211; 12:00 PM, registration starts at 9:30 AM<\/p>\n<p><strong>Venue:\u00a0<\/strong>Novotel Hotel, Dubai Hall, Mayakovskaya 3A<\/p>\n<p><strong>!This event is free for members of the association. For non-members or potential members of the association, the cost of the event is 6,000 rubles!<\/strong><\/p>\n","protected":false},"featured_media":13830,"template":"","type_access":[],"type_event":[],"type_format":[],"class_list":["post-13829","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media meeting: Tools for building business reputation in the modern media environment - SPIBA | St.Petersburg International Business Association<\/title>\n<meta name=\"description\" content=\"In the face of information overload, traditional promotion approaches are losing their effectiveness. 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