Workshop “The Difficulties & Benefits of Managing Great Customer Experiences & Quality Customer Relationships”

The SPIBA Marketing & Communications Committee is pleased to invite you to participate in  in a workshop “The Difficulties & Benefits of Managing Great Customer Experiences & Quality Customer Relationships”.

Date:  Tuesday, 23^rd  November 2021

Time: 11:00 – 12:30

Format: online

Registration link:

https://us06web.zoom.us/meeting/register/tZMlf-qurD4vE9NZyoUxuL8PPTbP6ZdBUJUW

Moderator: Ekaterina Ena, Marketing Director, Emerging Markets Group

Speaker:

Michael Ruckman, President & CEO, Senteo (brief resume is in the file attached)

Topics to discuss:

• Customer experiences & the progression of economic value
• The evolution of business models (product-centric, customer-centric, relationship-centric)
• The changing landscape of business in the digital world
• Organizational difficulties of customer & relationship-centric business models
• Things to remember for successful business transformation

The webinar will be held in Russian.