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Workshop “The Difficulties & Benefits of Managing Great Customer Experiences & Quality Customer Relationships”

November 23 @ 10:00 - 12:30

Dear colleagues!

The SPIBA Marketing & Communications Committee is pleased to invite you to participate in  in a workshop “The Difficulties & Benefits of Managing Great Customer Experiences & Quality Customer Relationships”.

Date:  Tuesday, 23rd  November 2021

Time: 11:00 – 12:30

Format: online

Registration link:

https://us06web.zoom.us/meeting/register/tZMlf-qurD4vE9NZyoUxuL8PPTbP6ZdBUJUW

Moderator: Ekaterina Ena, Marketing Director, Emerging Markets Group

Speaker:

Michael Ruckman, President & CEO, Senteo (brief resume is in the file attached)

Topics to discuss:

  • Customer experiences & the progression of economic value
  • The evolution of business models (product-centric, customer-centric, relationship-centric)
  • The changing landscape of business in the digital world
  • Organizational difficulties of customer & relationship-centric business models
  • Things to remember for successful business transformation

The webinar will be held in Russian.

 

Details

Date:
November 23
Time:
10:00 - 12:30
Event Category: