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Artificial Intelligence in Marketing
July 11 @ 10:00 - 12:00
The Marketing Committee of SPIBA invites you to a roundtable discussion “Artificial Intelligence in Marketing.”
Artificial intelligence has become an integral part of our world, actively integrating into various spheres of activity. At our event, we will discuss:
- The opportunities of AI application in marketing,
- The transformation of product and service promotion strategies,
- The risks and opportunities that AI opens up for businesses in rapidly changing markets and consumer preferences.
Together with our speakers, we will explore the impact of AI on the transformation of marketers’ work, the regulation of generative neural networks in marketing, and examine real-life examples of successful AI applications that allow for more accurate demand forecasting, improved consumer interactions, and enhanced effectiveness of marketing campaigns.
Date: Thursday, July 11
Time: 10:00 AM — 12:00 PM, registration from 9:30 AM
Venue: Domina Hotel St. Petersburg, Moika River embankment 99
