Media Meeting: Kommersant

The SPIBA Marketing & Communications Committee continues the “Media Meeting” sessions.

We plan to invite media representatives who will share their interesting experience, inform about innovative approach to communications, original solutions and other means leading the experts in communications to success.

Date: Thursday, December 23, 2021

Time: 10:00 – 11:30

Registration, coffee-break: 09:30 – 10:00

Venue: DLA Piper office, Nevsky pr. 28A

Moderator: Veronika Voinovian, SSE in Russia, Co-chairman of the SPIBA Marketing and Communications Committee

The guests of the session will be

Maxim Efimov, General Director, Kommersant St. Petersburg

Andrey Ershov, Editor-in-Chief, Kommersant St. Petersburg

Аgenda:

• Products of Kommersant for business
• Marketers’ mistakes when attracting customers through publishing products
• How advertising and its perception are changing, including in the media
• Advertising mistakes due to generational change problem
• Media market in 2021

The meeting will be held in Russian

Please, confirm your participation by December 22^nd by registering via email office@spiba.ru