Webinar “Employee behavior in social media: to forbid and control VS. allow and teach”
July 2 @ 11:00 - 13:00
SPIBA Marketing & Communications Committee invites you to take part a webinar «Employee behavior in social media: to forbid and control VS. allow and teach»
Date: Friday, 2 July 2021
Registration link :
Current trends are openness and trust. At the same time there is a question of digital security. Should employees be allowed to post about the company on social networks, or is it better to write internal regulations for the company’s image? Is it necessary to aprrove each post of employees in social networks and punish in cases of violation? Most of the employees write about the company even much better than they actually think about it. The Best company Ambassador is its employee.
Moderator: Tatiana Zapolskaya, co-chairman of the of the SPIBA Marketing and Communications Committee, Public Relations Manager, confectionery association “Lubimy kray”
Natalia Rushkevich, CEO, PRHR production: “Digital security” (topic tbc)
Ksenia Tikhankina, PR manager, DataArt: “Digital etiquette and personal brand in social media” (topic tbc)
Irina Zhilnikova, HR Manager, Gazpromneft-Digital Solutions: “HR brand of the company, its audit and development” (topic tbc)
Topics for discussion:
Employee publicity in terms of personal brand
How employers treat to employees with a developed personal brand?
How HR brand is formed?
How to audit and develop the brand?
The webinar will be held in Russian.