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Webinar “Employee behavior  in social media: to forbid and control VS. allow and teach”

02.07.2021 @ 11:00 - 13:00

Dear colleagues!

SPIBA Marketing & Communications Committee  invites you to take part a webinar «Employee behavior  in social media: to forbid and control VS. allow and teach»

Date: Friday, 2 July 2021

Time: 11:00-13:00

Registration link :


Current trends are openness and trust. At the same time there is a question of digital security. Should employees be allowed to post about the company on social networks, or is it better to write internal regulations for the company’s image? Is it necessary to aprrove each post of employees in social networks and punish in cases of violation? Most of the employees write about the company even much better than they actually think about it. The Best company Ambassador is its employee.

Moderator: Tatiana Zapolskaya, co-chair of the of the SPIBA Marketing and Communications Committee, Public Relations Manager, confectionery association “Lubimy kray”


  • Natalia Rushkevich, CEO, PRHR production: “Digital security”
  • Ksenia Tikhankina, Expert and author of the “Practical PR” course, co-founder of the LOUD!: “Digital etiquette and personal brand in social media”
  • Veronika Logunova, Social Media Manager, BIOCAD: “How to involve employees in social networks with the maximum benefit for the company? BIOCAD experience”
  • Olga Dementieva, CEO, HR4PR Executive Search: “10 ways to ruin your career with social media”
  • Anna Nesmeeva, Founder of the Community of Internal Communicators, founder of the School of Internal Communicator: topic tbc

Topics for discussion:

Employee publicity in terms of personal brand

How employers treat to employees with a developed personal brand?

How HR brand is formed?

How to audit and develop the brand?

The webinar will be held in Russian.




11:00 - 13:00
Event Category: