Mazars, international audit, tax and advisory firm, announces global rebranding and reports its sustainable growth in Russia and around the globe.
Mazars, the international audit, tax and advisory firm, today unveils its new global brand identity. The changes will affect offices in more than 90 countries, including 3 offices in Russia. Meanwhile, the company demonstrates steady growth in Russia and continues to expand – Mazars has recently opened a new office in Togliatti, as well as increased its revenue for the fiscal 2018/2019 in Russia by 12%.
Hervé Hélias, CEO & Chairman of Mazars Group said“I’m very excited to reveal our new brand identity and positioning, after two years of deep and broad consultation with our partners, employees, clients and stakeholders. It reflects who we are today and confirms our aspirations for the type of firm we want to be in the future. We are one connected team around the world, with the scale to serve large international clients and the agility to be creative and personal in our approach. In each country we operate, our teams combine cultural understanding with global perspective, offering clients of all shapes and sizes a true partnership, one that gives them confidence in their business and helps them achieve their ambitions.”
Celebrating balanced growth and successful expansion. Mazars in Russia
Mazars is launching the rebrand on the back of steady, balanced growth and successful expansion, which reflects its strong position in the marketplace. The company has doubled in size in the past 10 years and the diversity of its offerings, clients and talents has flourished as they have grown.
This year Mazars in Russia has opened a new office in Togliatti, which has become fifth office of Mazars in CIS. Expansion into the regions is the next stage in the company’s development, which corresponds to the strategy to expand the practice in Russia. Today there are more than 300 professionals in the offices in Moscow, Saint Petersburg and Togliatti, who offer comprehensive business solutions, meeting the needs of each client to the highest extent.
Mazars has expanded areas of its activities in accounting, tax and legal services. Besides the main services on the audit and consulting market Mazars also responds to the challenges of digitalisation, offering services in the field of innovative technologies for business. The demand for these services has steeply increased among Russian clients. The services include automation of financial and management reporting using Business Intelligence tools, implementation of robotic process automation (RPA), development of solutions for automating routine tasks, optimising work with Big Data, etc. These solutions are especially relevant for organisations of any size that aim at supporting their sustainable growth.
Sylvain Freon, Managing Partner, Mazars in Russia said: “I am incredibly proud of our new brand. The new visual identity highlights who we are, how we work and what makes us different. Mazars is present in Russia since 1995, providing ongoing support to customers regardless of their size and industry. These 25 years of dynamic and sustainable growth have turned the company into a serious competitor in the Russian market, offering independent high-quality professional services. The effectiveness of the strategy in Russian subsidiary is evidenced by the 12% income growth, expansion into regions and growing demand for the whole range of the company’s services, including technology & digital consulting.
Providing a different and balanced perspective
Collaborating with agility on a global scale, recognised for the diversity and quality of its professionals and empowering them to deliver consistent, high-quality and bespoke services that meet clients’ needs, Mazars brings a genuinely different perspective to the audit, tax and advisory market, which is reflected in the new brand identity.
Cécile Kossoff, Chief brand, marketing and communications officer, Mazars, who led the global rebranding initiative, comments: “We are all incredibly proud of our firm and of the new Mazars brand. This new identity is built on the firm’s DNA, reinforcing who we are, how we work and what makes us different. It reflects our heritage and integrated approach, combining a true international reach with deep local roots; our sense of responsibility to the industry; the long-standing technical expertise and quality we offer; the focus and mutual respect we have for our clients, the unique human touch they value, the confidence and reassurance that we bring to them; and our commitment to do the right thing.”
Daniil Berlizov, Chief Business Development and Marketing Officer, Mazars
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Svetlana Gritsina, Senior Marketing Expert, Mazars
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Mazars is an internationally integrated partnership, specialising in audit, accountancy, advisory, tax and legal services*. Operating in over 90 countries and territories around the world, we draw on the expertise of 40,400 professionals – 24,400 in Mazars’ integrated partnership and 16,000 via the Mazars North America Alliance – to assist clients of all sizes at every stage in their development.
*where permitted under applicable country laws