IKEA’s mission: “Improving the quality of everyday life for many people.” Business idea IKEA: “We offer a wide range of comfortable and functional home furnishing products at prices so low that as many people were able to buy them.” We are making every effort to offer our customers products of high quality at affordable prices, to optimize each stage of the supply chain, building long-term relationships with suppliers, investing in automation of production, as well as generating large volumes of goods. Our mission affects not only the home improvement. We want to change the lives of all those people that are affected by our business.