Vedomosti conference “Corporate Social Responsibility: Practice of Russian regions”
In recent years corporate social responsibility has turned from administrative exotic
in sign of modern successful business. The increasing number of the companies seeks to provide stability of business in the long term, creating values for society, considering expectations of a wide range of interested parties among which owners and consumers, employees and local communities in territories of presence. Business stops being in itself, it is built in the global system of relationship which basis – corporate social responsibility.
In discussion focus
Support of education as part of corporate social responsibility of the companies.
- The best practicians of KSO. Exchange of experience.
- As to business to estimate results of cooperation with NPO at implementation of social projects.
- Regional aspects of interaction of business, power and society. How to adjust effective communication and to break administrative barriers.
- Interaction from media.
- Communication tools of the manager on KSO: necessary components for successful promotion of projects and involvement of partners.
Audience of a conference
Representatives of public authorities of the power; charity foundations and organizations; specialists of NPO; heads of GR, PR, HR – departments, departments of development of the large Russian and International companies; Media.
Project format
The conference will take place in a business breakfast format, reports and discussions, netvorking.
Duration of the business program is from 10:00 to 15:00.
PROGRAM
09:30–10:00. Registration of participants. Welcome coffee
10:00 – 11:30. Business breakfast. Support of education as part of corporate social responsibility of the companies.
Subjects for discussion:
- Design and program methods of training at schools and HIGHER EDUCATION INSTITUTIONS.
- Development and improvement of teaching staff.
- Attraction in school of the teachers who don’t have basic pedagogical education.
- Development of system of support of talented children.
- Successful experience of integration of business into educational process.
11:30 – 12:00. Coffee break
12:00 – 13:30. Session 1. The best practicians of KSO. Exchange of experience
Subjects for discussion:
- KSO: from recommendations to requirements. Modern trends and the near-term outlook of the Russian business.
- As to business to estimate results of cooperation with NPO at implementation of social projects.
- Management of sustainable development and reporting of the Russian business under the international standards. Forms of the reporting on social projects of the companies.
- Management of non-financial (reputation) risks.
- Social partnership as basis of effective management of the budget of programs and projects.
- Scaling successful practician. How not to invent the bicycle?
13:30 – 14:10. Coffee break
14:10 – 15:40. Session 2. Effective communications
Subjects for discussion:
- Regional aspects of interaction of business, power and society. How to adjust effective communication and to break administrative barriers.
- 3 minutes with shareholders: as is competent and reasoned to convey necessary information to the persons making the decision.
- Interaction from media. From releases to a storiteylig or how to write about KSO.
- Openness of the companies and disclosure of information – necessary conditions for effective communications.
- Communication tools of the manager on KSO: necessary components for successful promotion of projects and involvement of partners.
To participation in a conference are invited:
Elena Vishnyakova, director of public relations, En +
Vladimir Torin, director of the department of public relations and communications, EuroChem
Yulia Ganina, the principal on corporate communications and charity, PJSC MegaFon,
Jean Zaguidoullin, partner and CEO, Agency of corporate development by Da-Strateghija
Svetlana Ivchenko, director of the department of social policy, PJSC Norilsk Nickel MMC
Elena Seryogina, director of the department of corporate social responsibility, PJSC MTS
Yulia Mazanova, director of social policy and corporate communications, Metalloinvest Management Company
Tatyana Shakhnes, the director of public relations of LG Electronics, the member of the Coordination center for a donorship at Public chamber
Elena Pershina, director of the center of functional training, Rosatom Academy
Irina Kazantseva, deputy CEO for personnel, LLC Gruppa Kronshtadt
Irina Chernakova, the area manager on corporate social policy, IKEA centers
Alexander Arkhipov, director of corporate charity and internal communications, JTI
Anna Suftina, specialist in public relations of CJSC Filip Morris Izhora
Nadezhda Kiselyova, the head of department on external and internal communications, Toy Store Group
Anna Yanchevskaya, president, BF “System”
Yury Blagov, director, Center of corporate social responsibility PricewaterhouseCoopers of the Higher school of management of St.Petersburg State University
Mikhail Krivonos, president, BF Raul
Yulia Selyukova, director of programs of Contribution to the Future fund, Sberbank
Sergey Kadochnikov, the director of a campus, Higher School of Economics National Research University in St. Petersburg
Konstantin Krotov, first deputy director, the Higher school of management of St.Petersburg State University
Ilya Fomintsev, executive director, Fund of prophylaxis of cancer, Higher School of an Oncology project
Yulia Yudina, director, Change One Life fund
Anna Gahan, Director of development, Fund of the target capital Legacy Endowment Foundation
Stanislav Yushkin, director of regional programs, Rusfond
Valery Panyushkin, editor-in-chief, information portal “Such Affairs”
Lana Gorbunova, project coordinator, Liniya Zhizni charity foundation
Tatyana Bachinskaya, editor-in-chief of the portal and Business I Obshchestvo magazine
Elena Gracheva, administrative director, BF “Advita”
Place: Center of Import substitution and localization, Bolshoy Prospect V.O. 103
Information: КСО 2018
Participation cost for partners and members of RBCC chamber special conditions of participation: by the code word of SPIBA of 8 0000 rub plus the VAT of 18% instead of 12 000 rub.
Registration:
Borodina Darya
Project manager of department of conferences
Phone number: (812) 325 6080 (ext. 229)