Marketing
November 27 | 14:30

Proven, New and Super-New Awareness Boosting Tools in Digital Marketing

LOTTE Hotel St.Petersburg, per. Antonenko, 2

Digital experts will discuss about

Discover proven and cutting-edge tools that will help you not only maintain your position, but also stay one step ahead of the competition in 2024.

Digital experts will talk about creating effective digital products, modern approaches to SEO, current social media trends and strategies for using influencer marketing. This is a unique opportunity to gain valuable knowledge and ask questions to industry leaders.

Program

14:30 - 15:00

Registration

15:00 - 15:15

Effective digital product development

Artem Smolentsev

15:15 - 15:30

SEO and SEM in 2024: How not to lose your leading positions. Website optimization for search engines. Local SEO for small and medium businesses.

Yana Frantsuk

15:30 - 15:45

Content Marketing: How to Create Value Through Content Influencer Marketing. How to Use Micro- and Nano-Influencers to Promote Your Business.

Natalya Belkova

15:45 - 16:00

Social Media in 2024/2025: Review of Platforms and Trends

Elnara Petrova

16:00 - 16:15

Brandformance and Performance Ad Trends (Yandex Direct, VK ads, AI and etc)

Elina Pavlova

16:15 - 16:30

Email-marketing • A new look at the familiar: how to make mailings effective given the new requirements

Yulia Savitskaya

16:30 - 17:00

Chatbots and messengers: a personalized approach to clients

Aleksander Molokhov

Speakers

Artem Smolentsev

founder and director of “ISKRA” digital-studio, lecturer at the media communications department at URFU, Iskra

Yana Frantsuk

head of SEO department at Molinos

Natalya Belkova

general director of 4D communication agency

Elnara Petrova

crypto-friendly entrepreneur, founder of “NextMedia expert marketing agency”

Elina Pavlova

head of brandformance department at Molino

Yulia Savitskaya

founder of CRM-agency “Skhema”, general director of email-marketing automatization Mailganer
at SKHEM

Aleksander Molokhov

product manager at Molinos Tech

Ekaterina Ena

moderator, marketing director at EMG

Event partners