Thanks a lot to SPIBA for having organized this morning meeting with Credit Agricole on "Russia and the global recovery in 2016"
SPIBA key strength is in anticipating needs of its associate, by creating events to answer the questions that foreign business have when doing business in such a rapidly changing environment as the Russian economy during these days
Specifically to this event, I believe the success is the combination of three elements
Firstly, the relevance of the content presented, helped by the fact that it was not presented in isolation, but placed into an international context, hence helping audience to benchmark how Russia has done and its outlook going forward, compared to other economies. This because SPIBA often uses foreign speakers that help broaden the view on different topic
Secondly, because of the questions and the comments from the audience, a very diverse group in term of nationalities, with extremely different background, not only helps in term of networking, via the conversations after the meetings, gives tremendous added value to the topic presente
Thirdly, because all the organization is always smooth. Which is not a given, in Russia..
It was a great pleasure for me to visit the Round table on April 2nd, dedicated to the Organization of Students’ Practices. The very important thing is that we’ve heard different points of view on strategic partnership between business and universities: there were speakers from multinational companies, people from HR-consulting and representatives of universities’ career centers. I was really impressed by the project, realized at Rostelecom in collaboration with the University of Telecommunications – in my opinion, it is a really inspiring example of well-coordinated work by HR.
I do hope that there will be more opportunities to discuss this task later this year during SPIBA-meetings. If so, I will be glad to get an invitation!
Many thanks to the employees of the Mariinsky Theater and the whole SPIBA team!
Golf Picnic in a family-day format was beyond all my expectations! I stepped on the golf field for the first time, prior I wasn’t even aware that a golfer can have up to 14 golf-clubs in a bag, aimed for hits of a different distance and angle. It was also interesting to note variations in game-rules for men and women, and surprising to spot a hole on a small island surrounded by water.
GORKI Golf Club instructors explained the technique in a very clear and understandable manner, corrected the execution and gave useful insights. Therefore, I was well-prepared for the tournament which wrapped up the sport part of the event. I scored 2nd place, not a bad start for a golf freshman)
It is worth applauding for the overall pleasant vibes outside the golf field: cozy atmosphere and new acquaintance, nice set up with food and drinks, relaxing music, children laugh. All of it created a very warm ambience of a great summer day!
Big thank you to SPIBA and its partners for the high level of organization, family format and the passion for a new sport activity!
When we received the invitation from SPIBA to attend Jack Trout’s seminar we did not have a moment of hesitation. Right away we gathered a small, yet tightly knit group of top managers. Unfortunately, such gurus as Jack Trout don’t often come to St.Petersburg, and for us going to Moscow is not always an option because of time constraints. This event came to us just at the right time; our company has just been discussing positioning and differention. After the event a colleague who attended Jack Trout’s seminar was already quoting him, to promote his own point of view about some question.
We are very grateful to SPIBA and especially to Karina Khabacheva for notifying us of this event, and of course for giving us the opportunity to attend this interesting seminar. I must say that for many years SPIBA has been very active in planning seminars and discussions which have left many positive impressions on us. SPIBA produces a wide spectrum of events on many different topics. If the event is not directly beneficial or interesting to you, it will be for sure for one of your colleagues.
On September 23rd 2014 SPIBA HR Committee held a meeting on the "Interaction with Trade Unions" topic. In my point of view, the topic became up-to-date for many.
It's not a secret that the success of a new strategy relies a lot on the employees, the level of their result achievement orientation, the ability to use their potential to the fullest. The Northern Capital Gateway company's (Pulkovo Airport) experience of interaction with trade unions along with the implementation of changes is another evidence for it. You don't need that much to be a success - just be open, correlate your interests with the desires and requirements of your the stakeholders.
It was nice to hear about the positive experience of interaction of Rostelecom North-West with a trade union. It's hard not to feel the real care in this interaction tandem: each worker is able to fulfil him- or herself as a professional and has motivation high enough for that.
Our employees' motivation and development of their skills are the crucial elements in work organization. Pluralism and equal opportunities approach that we follow includes the mutual responsibilities of a company and its workers that are neccessary for the common development and success.
In the framework of an open discussion the guests eagerly shared their experiences. Thanks to SPIBA for an opportunity to share the best practices.
First of all, I would like to note that “Breakfast with the Director” format is the original idea of SPIBA and have no analogs in the city. On the one hand the events are held in a business format and on each of them the actual for business community topic or real business case from the history of the company is presented by the first person of the company. On the other hand - meetings take place in a cosy atmosphere, there is always an opportunity to communicate both to participants of the event, and with the lead person of "Breakfast".
This time as the guest of a meeting "Breakfast with the director", already traditional for SPIBA, acts Oleg Bokov, the Director general "Heineken's Brewery". Practical experience of Total Productive Management implementation caused a particular interest of product companies representatives. Nevertheless, representatives of consulting business, and me as a part of them, were not the less interested in the stages of implementation of the large-scale project and about difficulties which faced the company during the process and which were overcome by Heineken company.
I am fully satisfied that I took part in the event. Middle and senior managers of logistics are taking part as from customer as from 3PL sides with similar objectives and interests. The meeting gave a great opportunity for those who wanted to promote their product and to get ideas for future business. Facilitators are aware of a subject and keep the audience to follow an agenda.
We have received not only a great pleasure of communicating with a true expert in the art of photography Yury Molodkovets, but also discovered a new effective tool for business development. In addition to creative aspects of the work of art in general and Yuris’ photos in particular, the potential point of contact and interaction between business and art photography was discussed. Catalogs with his original works, designed in the most diverse way, can be a wonderful gift for partners, customers and clients in any business field. More than that, Yuri is always open for informal communication and for various proposals and projects.
As I expected, the topic of the HR Committee meeting which took place on June 14, 2012 not only attracted a large audience, but also led to an engaging discussion during which very interesting topics for future committee meetings were suggested.
In my opinion, the program of the discussion was developed in a very skillful and balanced manner: not only the technical aspects of conflict dismissals and the related court practices were covered, but also legal recommendations were given on how to ensure that the dismissal is lawful. Guest speakers generously shared their professional experience, drew attention of the participants to some subtle issues involved in the termination of employment relationship between the employer and employee, and above all, provided encouragement to overcome potential difficulties in the future!
I express my deepest gratitude for such a fascinating subject, professional guest speakers and perfect organization of the last HR Committee meeting! The event once again showed that the HR profession is interesting, multi-faceted and at the same time not easy!
In our family, we stopped buying sausages about 2 years ago. This was a result of constant stories about modern sausage production that didn't use meat at all, but instead, used vegetable proteins and a toxic mix of flavorings, coloring and preservatives. We were afraid to buy sausages. A recent trip to the company Atria Russia in St. Petersburg was interesting for me from the technological point of view as the company I work for is providing solutions for tobacco production. I was greatly and very pleasantly surprised when, accompanied by Duncan Black, we went through all the stages of production - from receipt of raw materials to shipment to the customer. Products of PIT-Product are really made of meat, as they say, I saw it for myself. We were not only impressed by the high standards of hygiene in the production process – it’s not easy anymore to surprise people with this - but also by the real dedication to their work as demonstrated by Duncan Black and a sincere attitude toward the project by Jarmo Lindholm.
I can only thank Atria Russia for a wonderful tour which changed my perception and wish them success in this delicate matter of feeding people and making them happy with their food!
Another confirmation of this fact was a visit to the company "Galaxy" and the meeting with its founder.
Galaxy, as a dairy business, complies with all standard modern and rapidly developing business structures, within the competitive market.
In addition to the organization of the tour, it was no surprise that we were very intrigued by the testimony of the owner, as well as hearing from the other of the original founders of the company.
There are many meetings with business circles in Finland and other EU countries, which organize joint projects with dairy farms, and have milk is sent to the International Space Station.
These facts, together with information about the business development of new products and tastings – reinforce the impression of visiting companies.
I hope these trips will continue - they help to clearly understand market trends, build relationships with customers, and communicate with other business leaders in St. Petersburg.
The meeting on the theme «CRM as a foundation for client-oriented technology» was useful for me for several reasons. First of all, I found out that my understanding of the functions of CRM- systems coincided with the vision of the professionals in this field. Secondly, I discovered additional business opportunities emerging from the gradual development of the company’s CRM- system. Moreover, I became convinced that the CRM- system of the consulting company provides special and important contribution to value-added services for the customer. I consider this meeting very informative and look forward to further workshops of the same level.
We express gratitude to you and the golf club for the warm welcome and hospitality and for the perfect organization of our stay there. Thanks to the efforts of the organizers, even the changed weather did not prevent us from fully enjoying the mini-golf tournament and all the club's facilities.
We hope that SPIBA will continue cooperation with the golf club, and we will be able to take part in similar trips more!
Since I was a student, I am interested in everything in the area of brand improvement and image creation, and SPIBA round table helped to upgrade my knowledge. I’m sure, that all the participants checked their social networks and their bosses’ Facebook pages right after the event 🙂 Personally I liked most Grigoriy Khazagerov’s speech on oratorical tools in personal branding and I really want to use all the advices at the same time 🙂
Thanks to SPIBA for organizing such a great event and thanks to speakers for motivation!
The SPIBA events always implicate diversity, creativity, usefulness and welcoming atmosphere. It is not only the possibility to know something new but also the occasion to meet your collegues or meet new interesting people.
The seminar «Belgium: food for thought» in which the graduates of MBA programs of Graduate School of Management of SPbU took part, aroused interest among the participants by its non-ordinary concept. In informal and friendly environment the participants – the top-managers and owners of the Russian companies could not only found out about the investment opportunities in Belgium but also got acquainted with each other, built new business contacts and discuss all "pro" и "contra" the possibilities of development of the Russian business in Europe.
We are very glad to our collaboration and looking forward to new invitations to SPIBA events!
"Breakfast with the Director" is definitely a very interesting event format. SPIBA gave us a unique opportunity to make a visit to the production area of Solopharm company, to see the most modern technological solutions in real life, get comments from the leading technologists and of course ask questions to the General Director of the company - Oleg Zherebtsov, a significant figure of Russian business.
The production of the pharmaceuticals is not only a complex technological process but also a question of particular responsibility. The founders of Solopharm should be given a certain credit for making it possible to put into operation the whole factory in compliance with GMP (Good Manufacturing Practice) quality standards, organize the launch of the accessible and highly-sought by Russian medicine agents of a high social significance in such a limited period of time.
Would like to thank SPIBA team and Karina Khabachava personally for the greatly organized meeting and hoping to attend more events of this format in the future.
About breakfast with the Director: Patrik Strom, General Director, Smurfit Kappa
I believe the organization of such meetings is important and necessary for direct and open dialog with top managers of large Western enterprises, which invested in Russian manufactory.
Kappa is also an example of the interaction with local authorities which let companies reduce the tax burden and to apply reduced rates.
Patrik demonstrated us the business approach of the company. Smurfit Kappa offers solutions for customers to increase sales by business development with the help of Kappa. To my mind, it is a very advanced and perspective approach for business development opportunities and meet consumers needs as well as the growth of interest to customers products.
Thanks to SPIBA for choosing "Lively presentations" as a topic for the event and also for the great choice of speakers. It's always interesting to find out about the experience of the professionals of their industry.
And when the atmosphere of the event is fun and friendly there's only place left for the positive emotions. It seems that you already know everything - how to make slides, speak on public, get speakers ready for the presentations - colleagues' experience, fresh examples and up to date cases create the neccessary value, that makes it worth to come to such events.
The Friday was amazing thanks to SPIBA and Look@Danone event. It’s a great idea and the format of the event. I would like to thank SPIBA for the organization, Danone and Evgenia Falkova, PR director of the division, for the wonderful tour and hospitality.
We were told about history of the brand, all peculiarities about the production of milk, kefir, yogurts for children and other dairy products of different brands, which belong to Danone.
We visited the factory and told about the milk and kefir production from the very beginning, when cars in dairy truck cisterns brings milk from the best cows, to the final stage – package, which comes to the shelves of our stores. Everything is so sterile inside. We were dressed in special kind of medical, clean clothes to enter the factory.
Now I am 100% sure that the quality and the process of production is on the highest level at Danone.
The event, organized by SPIBA to Danone was really of great interest for me and I think, everybody should visit this kind of event!
On September, 25, 2012 the Environment, Health and Safety committee discussed labor safety issues in a production company. Discussion of this quite a technical topic turned to be very dynamic.
This is owning to inviting charismatic speakers and thoroughly preparing the agenda. Yuri Kalinin, a labor safety expert, shared with us impressive stories from his experience (for instance, the episode when the court recognized labor relations between a school and a parent of one of the students who was asked to do some works to help prepare the class for winter season). Mikhail Tsygankov of Nissan initiated a discussion among the participants of the ways of getting information on all accidents in a company (sealing the first-aid kit?). Mikhail Popkov, in his turn, proposed to use earplugs with radio signal as the means of protection from noise, promising that this innovation shall increase manpower productivity. We also talked about admitting to works in accordance with one’s profession, risk assessment and structuring labor safety department in a progressive production company. In my view, this was an extremely useful and remarkable event.
To begin with, let me thank SPIBA for a perfect opportunity of such informal meetings with the directors. Today I have visited “Breakfast with the Director” for the first time and I can surely say that it was a successful experience. The format as well as the event itself was well-organized, and it ensured natural and positive atmosphere.
Such framework makes it possible to meet bright businessmen personally and get to know their methods of work. This may help you to find the right decision to your own issues, look at the working process from another angle, probably come to certain conclusions and make changes to yourself and your surroundings.
At the event, one could see, with her own eyes, innovative solutions related to the airport’s capacity and passenger service quality.
It was also useful for “daily living needs” to see how particular airport’s departments operate. We all fly from time to time. It is helpful for passengers to know, e.g., how to get your luggage prepared in order to reduce the risk of its loss, damage, and delay. The warm welcome of the event by the airport and efforts of the airport at this event in general deserve high praise.
Karina Khabacheva of SPIBA continues to ensure the high-quality of SPIBA events.
I would like to thank SPIBA and Norden company for such an interesting and helpful event they had organized in order to introduce very important issues of the society as corporate social responsibility, anti-corruption and corporate sustainability.
Being a representative of the company “OOO “BSH Bytowije pribory” I absolutely support all efforts which our company did and do in this direction, but I had never known that there were the Global conduct of U.N.O and ISO 26000 which also many companies have supported. In accordance with information from U.N.O presented in Norway there are 6400 European companies which are now in the list.
During our trip we met very interesting people who had contributed a lot to development of this topic as well as with companies that already use it in their business activities.
It is absolutely clear for me now that the described issues become very important for companies in Russia and I suggest SPIBA presents it to their members.
Thanks to the Association for the invitation to participate as a speaker at this event and for the opportunity to share our experience. This is a very inspiring event, like many others, organized by SPIBA. Thank the audience for the excellent comments and engagement!
With respect and gratitude!
Each professional always tends to extend and strengthen his competences. And this applies both to his specific professional area and to business skills in general. In contemporary world the greater importance is given not only to the quality of goods and services but to the way they are communicated to public and to the degree of efficiency and strength of the team which offers these goods and services.
An excellent opportunity to learn more about development of professional skills in these areas was offered to SPIBA members by the UK Consulate on 12 March 2013.
Brilliant coaches from Great Britain not only presented their companies and variety of the training courses but also shared tricks of the trade with the audience.
If the content of a presentation is well developed and technical support is provided, how should the speech “packaging” be created so that the presentation is bright and memorable?
If a team is fortunate to have a good leader who effectively combines functions of leadership, management and coaching, how to make the team follow him and achieve the highest results?
Representatives of the companies Speak the Speech and Votive Leadership LLP spoke about development of skills in these spheres and even gave the audience a chance to practice these skills.
Although the day was long and rich in information all the participants of the workshops looked not exhausted by the “burden of knowledge” but on the contrary – happy with the new gainings.
Many thanks to the organizers!
The meeting at the event: «Government Relations Practices in Russia: current state and perspectives» organized by SPIBA on October 28, 2014 is a wonderful opportunity to discuss development of GR in the country and region with colleagues. We are different: every company may have its own approach to interaction with authorities. We are united by the desire to work openly, effectively, taking into account the specific features of the particular business. This is why the discussion worked out well. It was highly topical and multifaceted. Thanks to all colleagues for that and special thanks to SPIBA.
Thank you very much SPIBA for the perfectly organized "Breakfast with the director" on the Unilever factory. It was very useful to get knowledge about the technology and process of tea production, especially from the director of the Unilever factory - Sergey Parshin. Such events increase awareness of the brand and improve loyalty of the clients to the particular producer. We will be happy to continue using the Unilever products in future!
Of course, in the movies and live I saw how the player is getting ready, tries on one hit or falls into the hole, or sends the ball according to the fantastically precisely calculated maximum possible trajectory.
So I was lucky to look for a stylish golf dress code at home and go to picturesque places where the surrounding hills and forests soothe magically!
Pleasant and professional coaches of the club allowed us to play only after the security instructions, which I consider extremely important, as Russian people do not think enough about their own or other people's safety.
At us at factory Nissan safety - on the first place, therefore I completely share this golf club and approve.
I got a tremendous pleasure! Surprisingly, I succeeded on the field with obstacles: I managed to roll the ball off the second or third strike, even took second place!
Thanks again for a wonderful day, which opened for me a new hobby and sport!
It is always easy to write about great organization, interesting event and people or fun. Our Wednesday afternoon trip to new Gorki Golf Club was really a perfect short city getaway. Perfect weather, fresh air, great people a lots of fun were the main attributes of that day. Thank you to Karina and SPIBA for support to its members and variety of activities which they organize for all of us. Gorki Golf Club is a place to come back. They work with many professionals so I highly recommend to go play or just visit the Club.
It was a splendid idea for the weekend to have an event in the way of a family format. Despite the fact that I personally know most SPIBA members, with whom I communicate with most often, it was nice to see them with their nearest and deast on the weekend just relaxing.
I really liked how everything was organized: the leisure time for very young kids, the opportunity for older children to participate in the tournament together with adults. In addition, breakfast, lunch and drinks – everything was in abundance.
Special thanks to the golf club for its hospitality. Everyone was friendly and sympathetic and the interaction with the staffs left a good impression.
We had a great time; even the heavy rain could not spoil the mood, it only added new impressions.
SPIBA always organizes wonderful events, but I it was my first time taking part in the family picnic format. In my opinion, it would be wonderful if it becomes a tradition.
Once again, I want to thank the SPIBA team and the Gorki Golf Club for a wonderful weekend!
We had the unique opportunity of witnessing the entire process of production of vodka at "Russian Standard,” and were taught about the vodka’s uniqueness.
Personally, I was surprised by the company's approach – It turns out that not all of the processes of the production line were 100% automated (which is now quite fashionable trend), and focuses instead on the assurance of product quality (from ingredients to packaging), as well as the automation of the cost of each process.
After touring the plant, we were told about the history of vodka companies ROUST, about the plant in St. Petersburg. Then, in a beautiful setting, we had a tasting of 4 different varieties of vodka, all of which are known around the world! I think the plant laboratory director absolutely captivated everyone present, by her knowledge and love for her work. Even those who were behind the wheel could fully understand and learn about the nuances of vodka tasting.
Honestly, I happily shared what I saw and learned for many days afterwards, with loved ones, friends and colleagues, which confirms that “Russian Standard” is not only a wonderful product, but sold well too!
Once again, thank you to SPIBA for organizing this event to visit the "Russian Standard" plant.
I would like to thank SPIBA and the Nordic Council of Ministers’ Information office in St.Petersburg for organizing the final conference of this remarkable cooperation project. The project as such helped to create a platform for discussion for various Nordic-Russian organizations as well as Russian and Nordic companies from different industries about the practical implementation of CSR and transfer of the Nordic experience.
For me the final conference in St.Petersburg turned to be a good occasion not only to meet friends and colleagues from other companies but also extend the contact network among CSR professionals from the Russian companies.
I would also like to admit the outstanding professional level of this CSR conference as the presence of such prominent speakers as prof. Yury Blagov, Staffan Söderberg from Swedish Standards Institute, Jens Berthelsen from Global Advice Network and Igor Sobolev from UralSib offered a great competence building opportunity!
Would like to express my admiration for the perfectly organized event at the GORKI Golf-Club. Thanks to SPIBA and the staff of the club for giving us an opportunity to get acquainted with this sports game. Everything was thought through to a detail. The organizers even managed to "change the forecast" so that all the dark clouds were gone by the time we arrived. Even though my golf ball stayed at its place most of the time I made a hit the positiveness of the event was not lost at all. And the team game of footgolf didnt make us feel left out of SPIBA group, due to the fact that we all felt as one united team! And this is great!
I found the event organized by SPIBA and Bank Saint-Petersburg very interesting. The topic was very up-to-date and the presentations of the bank and rating agency representatives were very informative. I liked that the graphs with specific data on the global and Russian economy, the rating forecasts with consideration of the current geopolitical situation. I was especially curious to hear the experts' opinions and comments of the speakers.
Thank you very much for the great organization and opportunity to listen to different specialists' point of view as well as to informally chat with the speakers and representatives of other companies.
Many thanks to SPIBA for the perfect organization of Art-Breakfast in the contemporary art museum Erarta.
Pleasant atmosphere contributed to the informal discussion of the topic of collaborations of the museum for its brand promotion, interesting and exciting tour opened the world of contemporary art from a different sight.
Erarta is a very interesting museum, dynamic and truly creative. Having a chance to visit U-Space helps you to live another short emotional life which changes the usual perception of your work days.
Thank you for Art-Breakfast, looking forward to attending new events.
The Mergers often lead to the need to learn to work within a new corporate culture. The corporate culture of a larger enterprise can be spread on the new acquired assets - Tomas Hajek, the Managing Director of the North-West Russia division at Danone Russia, shared a very interesting experience of Danone in Russia in this relation. A new corporate culture can be created as well of two different cultures, as it was, in my opinion, in the case of Air France and KLM. In any case, if the managerial decisions were correct, these processes will help to rethink and renew the existing workflows, what will help to the company to improve its competitiveness.
First of all, I want to express my appreciation to SPIBA for the interesting from all aspects meeting with Mr. Romuald Rytwinski, General Director, GM Auto, which was held in the format of "Breakfast with the Director” on November 12 in hotel “Angleterre”. It was not so much the presentation of the top manager but mostly a story of a man with great experience in management from different positions about his vision on the modern world and business and their problems at "macro" and "micro" levels, about his personal challenges at his job, views on the "work-life-family" balance, and etc. This story, where individual views, experienced impression and established personal principles were dominating on "company performance results for the past period”, transformed "Breakfast with the Director " in a warm and very useful conversation, the impressions of which immediately wanted to be shared with my colleagues and students.
Dear colleagues , let me thank you for a well-prepared, helpful and informative event Look@Baltika Breweries. It was a wonderful opportunity to shake hands with partners and spend some leisure time together. It’s amazingly good when one can keep its high level of competence despite any circumstances! Good luck, SPIBA!
As a former employee of Baltika Breweries, I was looking forward to meeting its new President. I can surely say that the presentation by Mr. Sheps has exceeded all my expectations. It seems that anything new hardly can be said about leadership, because this issue has been discussed for decades ... Isaac was able to find the perfect balance between simple and intuitive theory, practice of Baltika and his own experience of a high-flying manager - and all of this combined with a good sense of humor, philosophical view of life, a lot of examples of his own, as well as excellent links to the thoughts of outstanding managers and great storytellers. The story of Mr. Sheps wonderfully inspired me and helped to reflect on my role as a leader and manager. I would also like to thank him for original recommendations of books and movies. It was a great start of a week!
First of all, I would like to thank SPIBA for organizing the tour to the production of one of the leading brewing companies in the world.
First of all , I was very impressed by the participation of the General Director of the St. Petersburg plant Heineken in the ongoing tour. Friendliness, a deep knowledge of the process, passion for his product, open discussion - those were the pleasant surprises that Mr. Bokov demonstrated to us during the visit.
The production process, from raw materials supplied, storage and to the finished product to be shipped to consumers, gave a complete picture of the quality of the product and approach to manufacturing processes. At the end of the visit, I felt like a connoisseur of beer brewing.
In conclusion, once again, I would like to express my sincere gratitude to the company Heineken and Oleg M. Bokov and SPIBA for a very fruitful and exciting visit.
We would like to thank SPIBA team for organization of Look@Fazer tour. It was our first time at the bakery production. We left the plant under impression from the production process.
Friendly staff, ideal cleanliness, automatized production – all this evoked confidence in the company’s products. We would like to give special thanks to Vadim Egorov, Production Director of Fazer for his presentation from which we found out a lot of new things about bread consumption in Russia. Now we feel confident about choosing the plant’s products without worrying about the quality. Thanks a lot!
Once you are here, you want to return again and again. Unlike most organizations of the similar sort, SPIBA is very informal and open for fresh ideas. Being a member doesn’t mean any obligatory things you have to do, you just chose the events you’re interested in – from meetings with government authorities to visiting significant manufacturing enterprises. And each of these events – regardless what it is – will be held in a very friendly and cordial atmosphere, of this you can be sure.
But the most valuable thing you can get here is the vastest range of communication possibilities. Every member I met at SPIBA is very open and willing to expand the scope for contacts.
So join us and you’ll be surprised with how soon you’ll become a regular attendee of the events held by or in cooperation with SPIBA.
For one thing, I would like to express appreciation to the event facilitators. As for me personally, the workshop was quite informative, useful and applicable in everyday practice. I got an opportunity to take a new look at customer centricity regarding current market environment.
Without any doubt, considerable effect was created by personality of the speaker – Professor David Barkan. His professionalism, intellect, charisma, creativity, personal touch and sense of humor made the session not merely knowledge-bringing, but also very delightful.
Concerning the core idea of the workshop, I should admit it was quite interesting to know that customer centricity was subject to fashion trends. Methods and technologies, effective and being applied both in Russian and foreign companies yesterday, now are gradually reaching back. Surely, classic time-proved strategies/methods/values are still in place, but step by step marketing itself opens for something else – something creative or even “fashionable”.
As a summary of Mr. Barkan performance, let me name those several principles taken from the workshop, necessary to involve in the working process:
· Monitoring of leading companies experience
· Awareness of customers opinion of the company
· Importance of informing customers of changes in work caused by their opinions and suggestions
Once again, my sincere thanks for nice meeting arrangement, great lecturer and tender concern to the audience!
SPIBA provides an amazing opportunity to see real production. People began going on factory tours in the 19th century. The US middle-class, to cement their social status, did it for recreation and with the notion of spending leisure time watching others working and, thus, felt their importance. Now people do it for different reasons: it became a business need. If you are in a B2B business, you have to know how your partners’ business operates. Look@ Russian Standard was extremely interesting for me from the technological point of view as I advise various businesses and understanding of how a particular business works is crucial for me. An insight into the business helps me give practical advice and offer efficient legal solutions. Look@ events are an invaluable opportunity to see businesses from the inside and get acquainted with successful companies in an informal relaxing environment.
The event was very well organized. Special thanks to Karina Khabacheva of SPIBA and Didier Garcon of the Russian Standard. The atmosphere was warm and friendly, questions were welcomed. The tour was very well balanced: theoretical information was supported by the hands-on experience; facts were supplemented by the lively communication with Mr. Garcon who was eager to answer any questions. Vodka tasting let the participants be part of the production process for a short time (quality control) and feel the difference between the brands. The event was not limited to the presentation on how vodka is produced, it also touched upon the banking and insurance business of the Russian Standard, how modern successful business works, what values it follows, industry trends, diversification of the business, globalization, the founder’s life history, people.
It was definitely a great experience. I strongly recommend the Look@It SPIBA events.
We are highly interested in our further interaction this way. I’d like to note that most of presentations of speakers were very useful for business representatives, particularly the report of Maya Iras “Hidden Compentences - How employers value international experience?” The survey was very interesting for me because we also monitor the impact of the internship of Finnish students in Sokos hotels on career development in Finland.
We are glad to take part in the future events of the similar theme, as well as we are open to the dialog of finding new ways of interaction between SPIBA, Sokos and Finec.